How long does a Trademark take?

Most people are under the impression that their trademark will be registered shortly after filing. Unfortunately, this is not the case and the typical timeline for an unopposed trademark is set out below. Filing Within 1-3 business days of filing your trademark, you will receive confirmation of filing from the Trademarks Office. This filing receipt … Read more

Sep 17th, 2020

Protect my Food Recipe

There are many ways to protect your food recipes – get a patent pending number to protect the unique combination of ingredients; protect the new cooking method; protect how the food is prepared (e.g. how meat is tenderised or how tuna is cut). The Iptica Patent Cookbook provides hundreds of examples of patents that protect … Read more

Sep 10th, 2020

Free patent

There is no such thing as a “Free Patent” – that’s one of the patent fallacies. The closest you will get to a Free Patent is to file a provisional patent online. This is available to most people, irrespective where you live – UK, Australia, Canada, South Africa … Online Patent Filing System The GlobalIPCo … Read more

Sep 3rd, 2020

What can I patent?

You can patent: a “new feature” you are adding to a product or board game; a “new step” in a business method or software App; and a “new formulation” or “new cooking method” for a food product, if they are not “obvious”. Can I get a Patent Pending Number if I have questions about inventiveness … Read more

Aug 27th, 2020

Should I patent my idea?

Most people are able to “patent” their idea; and most should patent their idea; but the reason for patenting will definitely surprise you. Traditionally, inventors thought they should patent their ideas for “protection“, with the ultimate aim to take competitors to Court and sue them for patent infringement. But this is only one of the … Read more

Aug 20th, 2020

Protect my Invention

Inventions can be protected by patents, designs and trademarks. To decide which form of protection is relevant, ask: Does my invention comprise: A new use of an existing thing In itself, this is not patentable. Spend time coming up with a “new feature” that makes the existing thing more suited to its new use, then … Read more

Aug 13th, 2020

Calculating manufacturing cost for a patented product

Calculate Manufacturing cost from Sales Price When designing your patented product for manufacture, think carefully about the price point you need to achieve. The target manufacturing cost will influence the: choice of material; manufacturing method; and channel to market. The maximum manufactured product cost depends on: the price that the end‐customer is prepared to pay, … Read more

Aug 6th, 2020

Does a Provisional Patent protect my invention?

There are three benefits to patenting your invention: Deterrence – this is simply done my marking your product “Patent Pending” or “Patented“; Marketing – when customers see “Patent Pending” stamped on your product, they know it’s “new” and “innovative”; and Protection – a provisional patent reserves your right to secure protection for your idea, but … Read more

Jul 31st, 2020

How to create an affordable animated video in South Africa

Every product needs an animated video, whether as: an explanatory video for a website; a Facebook, Instagram or Linkedin ad; a market survey tool; or a crowd-funding campaign. Cost to produce an animated video for your product Ask around, the average cost to create an animated video is high – too expensive for most inventors. … Read more

Jul 25th, 2020

Top South African Patent Law Firms – Patent Filings 2019

These are the top South African patent law firms, according to number of South African patents filed (inclusive of provisional, complete and national phase patents): Patent firm Patents filed Firm 1 2,206 Firm 2 2,088 Firm 3 765 Firm 4 542 Firm 5 489 S&Z 315 Firm 7 162 Firm 8 155 Firm 9 137 … Read more

Jul 22nd, 2020

CIPC Online Applications – Patents, Trademarks, Designs

You can file patent, trademark and design applications with CIPC online. CIPC migrated to an electronic filing system a few years back, and all applications are now filed electronically. Applicants may create an account with CIPC and file directly. However, it is much simpler and safer to use CIPC online filing systems developed by GlobalIPCo … Read more

Jul 18th, 2020

Patenting a product made of a new material

Generally, you cannot patent: An [existing product] made of [a new material] You can only patent something that is “new” and “inventive”. “Inventive” means that an expert in the field would not consider your substitution of material to be obvious. The best way to explain this is by way of example: Let’s assume that belt … Read more

Jul 11th, 2020

Patent benefits

You cannot patent “benefits”. A valid product patent needs a “new” and “inventive” feature. In respect of each benefit, ask: What feature did I add to yield that benefit Then query: is that added feature “new”? is adding that feature “inventive” (i.e. not obvious to an expert)? For example: Benefit New feature New? Inventive? Modular … Read more

Jul 4th, 2020

Job position for a CAD draftsman / product designer

We have a full-time employment position available for: a CAD draftsman; a product designer / industrial designer; or a graphic designer / logo designer with 3D CAD skills. The job entails creating 3D CAD models for clients’ inventions, and generating patent and design drawings from these models. About us We are primarily a patent and … Read more

Jun 30th, 2020

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Intangible Consulting (Pty) Ltd
9 Kruger St
Oaklands
Johannesburg
South Africa

T +27 (0)11 483 1439
T +27 (0)11 483 3128 (alt.)
info@ideanav.co.za