Trademark

A trademark protects your brand. Protect your name by filing a word trademark (e.g. “Nike”). Protect your logo by filing a device trademark (e.g. Nike’s Swoosh). Trademarks even protect pay-off lines (e.g. “just do it”).

nike trademark


 

To protect your brand (whether for goods or services):

  • Discuss your word mark with one of our trademark attorneys – we will tell you whether it’s too descriptive.
  • Select the “classes” in which to file your trademark – we will suggest appropriate classes.
  • Conduct a trademark registrability search (optional, but highly recommended) to determine whether there are conflicting marks already on the trademark register – else, your trademark may be rejected in a year’s time, forcing you to rebrand your product / service. Our charge: R2,500 plus vat.
  • File a South African trademark for R3,450 plus vat.

If you wish to file the trademark online directly with CIPC, we suggest using the Iptica online trademark filing system (available from 25 January 2018). For only US$80, Iptica prepares the South African trademark forms, files your trademark with CIPC, reports on the trademark filing, sends reminders, and forwards examination reports / notices of acceptance. You can also instruct us via your Iptica dashboard to assist in prosecuting your trademark to grant.

Registration typically takes 12-14 months, whereafter you can prevent others from using a mark that is confusingly similar to your trademark in respect of similar goods / services.

FAQs:

  • What if I have been using my mark for many years? You can file a trademark. The trademark need not be “secret” at the time of filing.
  • What if I wish to register the trademark XYZ for bananas, but this mark is already used for shoes? You can still file a trademark for XYZ, as bananas and shoes fall into different classes.
  • When should I file foreign trademarks? Although it is better to file foreign trademarks within 6 months of filing the South African trademark, you can file foreign trademarks at any time thereafter.

STEP 1: CONTACT US to start the trademark process:

Send us an email





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T +27 (0)11 483 3128 (alt.)
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Intangible Consulting (Pty) Ltd.
9 Kruger St
Oaklands
Johannesburg
South Africa

T +27 (0)11 483 1439
T +27 (0)11 483 3128 (alt.)
C +27 (0)83 233 4582
F +27 (0)86 627 0055
info@ideanav.co.za