How to Register my Clothing Label
Registering your clothing label / brand is easy and incredibly affordable – a South African trademark application can be filed online for only US$199. The more difficult issue is deciding what to protect.
Clothing has so many branding elements over and above the name and logo:
- True Religion protects its pocket stitching pattern;
- D&G registers the shape of all its clothes as designs;
- Ben Sherman protects the patterns applied to its t-shirts;
- Benetton registers its weave;
- Levi’s patents is pocket rivets;
- Superdry trademark registers its hoodie cord tab;
- G-star registers its labels;
- Lululemon protects its seam lines;
- Calvin Klein registers its underwear band;
- Nike registers its pay-off line;
- Dr Marten’s protects is shoes’ sole pattern;
- Puma registers its shoe box; and
- Boardriders registers the look of its shop.
And, that’s only a start.