Kellogg’s Rice Crispies Patent

Kellogg’s marketing team didn’t simply invent Snap, Crackle & Pop. Their engineers actually put them into each Rice Krispie. After cooking the rice until rubbery, Kellogg’s:
🍚 Adds the Crackle by slightly compressing the rice between rollers;
🍚 Adds the Snap by drying the rice until crisp; and
🍚 Adds the Pop by rapidly heating the rice to 230-315C until “puffed”.
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