Tenderised Steak Patent

Aging tenderizes a steak, but takes time. Pounding is quick and effective, but you risk the steak being mistaken for a schnitzel. What if you’re handicapped by a brisket and need to deliver a thick, tender steak on short notice? For reasons I can’t explain, it fell to American Mine Door Company – a supplier of mine doors to the mining … Read more

Jan 19th, 2024

Sea Harvest Fish Patent

What’s the bigger challenge: un-scrambling an Egg 🍳 ; or un-mincing Fish 🐟 ? 🤔 Whereas, we unquestioningly accept we can’t accomplish the former, the clever scientists at Sea Harvest set about reconstituting a minced fish. Likely, you’ve unwittingly eaten un-minced fish, mistaking it for the real deal! 😳 Here’s the patented secret: –       Roll minced … Read more

Jan 12th, 2024

McDonald’s Chips Patent

How to make the best hot, crispy chips: freeze them! Totally counter-intuitive, but that’s the McDonald’s secret; the secret that McDonald’s unwittingly stumbled upon. If you:– simply deep-fry chips, they turn into “slap chips” – limp and soggy;– double-fry chips, they become crispy, but with a hollowed-out interior; or– over-fry chips, they, well, … burn. … Read more

Jan 5th, 2024

KFC – Fried Chicken Patent

How did KFC crack the secret of crispy, juicy chicken? B(KF)C, chicken was either crispy or juicy, never both. To open the gates to chicken Nirvana, those clever chicken-fryers from Kentucky:1. immersed chicken in a bath of oil heated in a pressure cooker to 175-205C;2. reduced the oil temperature rapidly to 120‐135C;3. cooked the chicken for 2 … Read more

Dec 29th, 2023

Fisher Price – Snoopy Dog Patent

Why is it so difficult to tell the difference between a Fisher Price Little Snoopy (1965) and a real dog? It’s those clever patented V-shaped wheeled axles, which cause Snoopy’s body to bob when driven ‐ perfectly mimicking the natural movement of a Basset frolicking about wild grassy plains. (US3407531) Iptica – Easily file provisional … Read more

Dec 22nd, 2023

Kinder Egg Patent

Most parents have the fondest memories of Kinder Surprise Egg. But, I bet you also recall the pang of disappointment when happening upon the “new” Kinder egg. What made this wonderful Surprise into such a Disappointment? If you listen to Ferrero, it was bloody Health & Safety and the expansion of Nancy’s city limits beyond … Read more

Dec 15th, 2023

Kellogg’s Rice Crispies Patent

Kellogg’s marketing team didn’t simply invent Snap, Crackle & Pop. Their engineers actually put them into each Rice Krispie. After cooking the rice until rubbery, Kellogg’s: 🍚 Adds the Crackle by slightly compressing the rice between rollers; 🍚 Adds the Snap by drying the rice until crisp; and 🍚 Adds the Pop by rapidly heating the rice to … Read more

Dec 8th, 2023

McDonald’s Scrambled Egg Patent

McDonald’s bookish patent attorneys admit that their scrambled egg is a “Congealed Mass of Egg”, much to the dismay of the marketing department … which stepped up with:–       Scrambled Sensation–       Fluffy Egg Delights–       Fluff up your Mornings… and flipped it to the trademark attorneys to consolidate the save. Go McTeam! You too can create the perfect Fluffy Congealed … Read more

Dec 1st, 2023

Fisher Price Patent – Toy Telephone

What is the most interesting word you saw in a patent claim, which you had to look up? Mine is definitely “VIVIFYING MEANS”! In 1962 Fisher Price patented its Chatter Telephone with rolling eyes. They got stuck on a broad term for rolling eyes … something that moves … something that grabs attention … Fascinator? … Read more

Nov 24th, 2023

Ice Cream Patent – Cone

Why doesn’t your ice cream rotate in the cone when licked? It’s those little radially inwards extending tabs on the cone! Scientifically speaking: they compound the inertia of the ice cream scoop, preventing contra‐rotation of the scoop and cone. But, little Johnny is more pleased by their unintended benefit: by gripping the ice cream; they … Read more

Nov 17th, 2023

Fisher Price Patent – Record Player

Who can forget the timeless ditties muffled out by Fisher Price’s patented record player 🎶 ‐ Humpty Dumpty; Jack and Jill; Twinkle twinkle; London bridge; Oh where has my little dog gone; Hickory dickory doc; and Eidelweiss? What Fisher Price Patented was a little music box in the tone‐arm head. Explains why my turntable didn’t … Read more

Nov 10th, 2023

SANi – removing the patent blindspot over Africa

Remove the patent blindspot over Africa – the continent with the second largest population, growing at the fastest rate worldwide. You can obtain a SANi combination patent that covers 44% of sub-Saharan Africa’s GDP for only $875. And, for an additional $875 you can pre-pay all 20 years of renewals. No further payments required for … Read more

Aug 8th, 2023

Best patent option for Africa

African patent growth is the fastest in the world. And, for good reason … The African continent is larger than China, US, India, Mexico, Germany, UK and France combined.  It has the second largest population of all other continents, and the highest population growth rate. Africa also offers the cheapest and easiest patents worldwide. GlobalIPCo … Read more

Jun 17th, 2023

Partnering with GlobalIPCo

GlobalIPCo is looking to partner with a large US or EU patent firm to bring the SANi Combination Patent to +98% of the PCT applicants that are currently overlooking Africa. Africa is the continent with the second largest population and the highest population growth. Africa should be a default selection in PCT applicants’ national phase … Read more

May 20th, 2023

5 Tips to reduce South African lifetime patent costs by up to 90%

5 Simple Tips to reduce South African lifetime patent costs by up to 90%, saving about $4,868.50: TIP 1: Pay all renewals upfront – instead of paying 17 patent renewals at a cost of about $200 per year (total renewal cost: about $3,400), pay all 17 renewals upfront for only $285 using the GlobalIPCo system. … Read more

May 15th, 2023

Get started with the patent process

Get in touch

Contact us

Intangible Consulting (Pty) Ltd
9 Kruger St
Oaklands
Johannesburg
South Africa

T +27 (0)11 483 1439
T +27 (0)11 483 3128 (alt.)
info@ideanav.co.za