How best to secure trademark coverage for Sub-Saharan Africa

Sub-Saharan Africa: comprises 50 countries; is the second most populous region worldwide; and has the highest population growth rate worldwide.

The table below details the GDP (US$bill.) and population (mill.) for each Sub-Saharan African country and orders them according to their GlobalIPCo Weighting (i.e. 2x[proportionate GDP]+1x[proportionate population]). The GlobalIPCo Weighting accounts for current GDP and potential population-generated growth.

The two highest scoring countries – Nigeria and South Africa – represent 44% of the total GDP and 37.2% of the total GlobalIPCo Weighting and are easily covered by the SANi* combination trademark.

Adding ARIPO (13 States) and OAPI (17 States) increases the total GDP and GlobalIPCo Weighting coverage to 71% and 67%, respectively.

One can secure trademarks in up to 64% of Sub-Saharan African countries by filing SANi + ARIPO + OAPI trademarks at a cost of less than $150 per country.

The pricing in the table is the trademark cost available through S&Z.

* The SANi combination trademark is not created by treaty