Top South African trademark applicants

S&Z Trademark analytics has analysed South African trademarks filed by the top 200 South African trademark applicants.

The top filer of South African trademarks is Tiger Brands – having registered 3,471 trademarks since 1917:

Most of Tiger Brands’ trademarks are in Class 30 (coffee, flour and sweets). However, they are not the top filer in this class:

Over time, Tiger Brands has extended its trade into other classes, currently covering 34 classes of goods and services:

Tiger Brands’ main competitors include AVI, RCL Foods, Premier FMCG, Pioneer Foods and Nestle. Together with all its competitors, Tiger Brands has decreased its volume of South African trademark filings over the past decade:

Over the past few years, Tiger Brands’ South African trademarks have been granted faster than the average. However, in 2026, many long-delayed trademarks were “cleared out”, which impacted Tiger Brands’ statistics for the year:

Having regard to the goods Tiger Brands makes and sells, Botswana and Namibia are its primary export markets, with potential for fruit juice sales into the EU (via Netherlands):

See the entire Tiger Brands trademark analysis by visiting the Tiger Brands page.