Pizza Hut Patent
I bet you donât know the origin of Pizza Hutâs Deep-Pan Pizza. Itâs deep for a reason, and not because people actually crave mouthfuls of crust.
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Spreading toppings on a delicate pizza base is too arduous for Pizza Hut. So, they take pre-formed topping disks, slap them on a rimmed pizza base and heat. One problem: how to make a grossly oversized pizza crust appealing? Pretend itâs formed naturally by cooking the pizza in a deep pan.
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Top marks for the marketing team! They embraced the defect and transformed it into Pizza Hutâs unique selling point that people now âwantâ.
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(Patent: US5256432)
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