Pizza Hut Patent

I bet you don’t know the origin of Pizza Hut’s Deep-Pan Pizza. It’s deep for a reason, and not because people actually crave mouthfuls of crust.
 
Spreading toppings on a delicate pizza base is too arduous for Pizza Hut. So, they take pre-formed topping disks, slap them on a rimmed pizza base and heat. One problem: how to make a grossly oversized pizza crust appealing? Pretend it’s formed naturally by cooking the pizza in a deep pan.
 
Top marks for the marketing team! They embraced the defect and transformed it into Pizza Hut’s unique selling point that people now “want”.
 
(Patent: US5256432)
 
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