Kellogg’s Rice Crispies Patent
Kelloggâs marketing team didnât simply invent Snap, Crackle & Pop. Their engineers actually put them into each Rice Krispie. After cooking the rice until rubbery, Kelloggâs:
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đ Adds the Crackle by slightly compressing the rice between rollers;
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đ Adds the Snap by drying the rice until crisp; and
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đ Adds the Pop by rapidly heating the rice to 230-315C until âpuffedâ.
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(US1925267)
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