Rolo Chocolate Patent

Did you know that Rolo 🍫 was once patented?

The patent didn’t cover the frustoconical shape of the chocolate or the creamy toffee encapsulated therein. Nevertheless, Rolo proudly stamped each roll “Pat. No. 503358”.

So, what did they patent? …

“Chocolate wrapped in foil and a paper sleeve” 😯

Sometimes no-one really cares what the patent covers. It’s just great for marketing.

(GB503358)

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